Over 39 million adults with a substance use disorder didn't receive treatment in 2022 alone. 1.8 million of them were unable to get it because of societal barriers.
As a treatment center owner, marketing can help you reach this underserved community. Letting the world know about your services reminds them that help is available.
Read on to learn the best addiction treatment marketing strategies to get more clients in your door.
Creating Comprehensive Marketing Plans
You should start thinking about marketing even while learning how to open a drug rehab center. To attract patients, you need to create a detailed addiction treatment marketing plan.
It should include components such as your center's:
Target audience
Unique value proposition
Marketing channels
Use the plan to guide all your future efforts. Focus on highlighting your programs and establishing trust to promote admissions.
Optimize Your Websites
Learning how to start a treatment center involves creating a website. Although they may not seem related, effective website design is essential for marketing and acquiring clients.
Managing your SEO or search engine optimization ensures you always reach the top of online searches. Using the right keywords and creating quality content. It helps search engines recognize you as a worthwhile search result for potential clients.
Make sure that all pages load quickly and are easy to navigate. Optimizing them for mobile ensures the experience is just as positive on smaller devices.
Local SEO and Community Outreach
When you thought about how to start a treatment center, one of your first considerations was likely finding the correct location. When you begin marketing, consider what made your chosen place unique and use it to your advantage.
Start addiction center marketing in your own backyard. Focus on local SEO to attract nearby patients.
Get your business's name out there in the real world. Complete your Google My Business profile. Participate in or sponsor local events. Start networking with other addiction treatment professionals. These steps will establish you as a presence in the community.
Addiction Treatment Marketing Strategies
Deciding how to start an addiction treatment center marketing campaign begins with determining what formats to use. How will you get your message out to the world?
Your marketing needs to use a combination of strategies. Create quality video and written content across various platforms, including your website and social media.
Content Marketing
Your marketing campaigns need quality content that engages and informs visitors. This will keep visitors from clicking away and help improve your SEO.
Follow the EEAT principle. It's an acronym to remind you to make sure all your content demonstrates:
Expertise
Experience
Authoritativeness
Trustworthiness
Social Media
Social media can give you advice on how to open a rehab center, but it also works the other way. It lets you share quality content. It also helps you connect with your audience and establish trust.
You can also create targeted campaigns to reach specific demographics or locations. Use all the platforms you can to spread out your social media presence, including:
Facebook
Instagram
LinkedIn
Opt-in forms on your website allow interested visitors to receive regular content. It keeps your brand in mind so they won't forget you when it's time to get treatment.
You can use personalized email campaigns at any point in the customer journey. Guide them through the enrollment process. Send encouraging emails to current clients or those who have completed your program. It improves customer service, making each applicant feel valued.
Video
Video ad spending has surpassed $176.63 billion worldwide. They're one of the best forms of digital marketing for rehab and treatment centers.
Creating videos doesn't have to be lengthy or costly. Shorter ones often maintain viewer attention better.
Options for informative short-term campaigns include:
Facility tours
Educational series
Client testimonials
PPC Campaigns
Targeted PPC or pay-per-click campaigns are a significant first step when deciding how to start a rehab center marketing campaign. They have a variety of uses and are easy to customize.
They can lead visitors who were considering treatment back to your site. They can be targeted to reach specific demographics or locations. They can also help you create ads around potentially problematic keywords used in substance abuse marketing.
Establish Brand Recognition and Trust
Establishing trust will massively improve client acquisition for rehabs and treatment centers.
Show off your staff's experience and qualifications. This will prove your center has a trustworthy team.
Create an alumni program where past clients can share testimonials and success stories.It creates a form of social proof.
Post and manage all of your online reviews. Respond to the negative ones as soon as possible to show that you are paying attention to client feedback.
Complying With Regulations
Read up on all the current industry standards before starting a rehab center. They affect all areas of operation, including marketing. You'll need LegitScript certification to advertise on platforms such as Google or Meta. You must also follow HIPPA privacy rules and FTC regulations about truth in advertising.
Failure to meet these standards does more than hit you with severe financial penalties. It damages your reputation, which is arguably even worse.
Evaluate Campaigns
One of the biggest mistakes when creating and managing rehabilitation center marketing campaigns is not monitoring them. It's like throwing money against a dart board and hoping it sticks. You won't know whether your efforts are helping or what you should do differently to improve them.
Track factors such as:
Website traffic
SEO rankings
Intake numbers
Reviews and responses
Brand mentions and sentiments
Ad CTR and conversions
Campaign costs
Outsource Your Marketing
Addiction treatment marketing starts with a comprehensive plan. It should include all possible marketing methods, such as local and digital efforts. Use them to establish trust in your community. Monitor each campaign to ensure it's working the way it should, and learn about how you could improve.
The Drug Rehab Agency connects rehabilitation centers with future patients using a variety of offline and online advertising methods. We offer customized services to help you become the leading center in your area. Take action by contacting us today.
